About Us

Our Nordic heritage, which is similar to the Kiwi lifestyle in many ways, means we combine the strengths of both cultures.

The entrepreneurial spirit has always been a part of our family and when the opportunity came to produce and market branded socks - we grabbed it.

The vision is to spoil your feet with smarter looking, durable and longer-lasting affordable socks.

Quality is paramount and we are constantly improving design and quality.

From little and the unknown Faroe Islands, our family has moved across oceans to start a new life here in Aotearoa.

Mom and dad are doing life insurance and busy building that business, while the children are in high school and university. 

Our family team ships socks to Kiwi's every week. We'd love to hear from you.